Secrets of Success: How To Make Your Business Look Bigger

10 December 2016

Perception is important when it comes to business. While a smaller business can be seen as being efficient and personal, if the business is considered to be too small then it can miss out on larger contracts and deals as clients can infer that the business is not big enough to handle it. In business, size is often perceived as a sign of success (despite the truth often not reflecting this).

If you’ve found this to be the case, what can you do to get your business to be taken more seriously? A good way is to alter perceptions of your company by taking a few simple steps to make your start-up appear bigger.

Be professional online

A great way to get your business taken seriously right from the start is to make sure your business launches with a great website. A startling number of businesses don’t have a website and that often shows browsers that your company is on the smaller side. Find a great local website designer and start your business on its way to a professional online image.

Once you have a website, you’ll also be able to have a company email address. When networking with other business owners, using hotmail or gmail addresses can really let you down. Make sure your email is something like:

Choose the right company name

Trading under your own name might be a big mistake, as it immediately shows you up as a sole trader. If you would like to register your limited company and start being taken more seriously, why not register today using our online company formation service?

Avoid telephone tells

Avoid your company being geographically pigeonholed by getting an 033 number. Alternatively, why not use a professional telephone answering service or pay for a prestigious city number to forward on to your own phone? Using your mobile number also gives the impression of being small, so look into using a Skype number instead.

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Pick the perfect address

Your business address is another way your business can be pigeonholed as being small. Instead of using your home address, use a business address service. We offer a prestigious London business address service. To find out more, click here! 

Network like a pro

Networking is a must for any business but when it comes to exchanging business cards, make sure your cards measure up. Instead of just having your name on the card, make sure it also has your job title, business address, professional email, telephone number that isn’t a mobile, and website address.

Are you ready to take your start-up to the next level?

At eformations we’re here to help your business succeed. Whether you’re looking for a professional business address service, online company formation service, telephone answering service, and much more, we offer many business services that will help your company on its way to achieving its goals. For more information, please visit our website or alternatively, give us a call for a friendly chat on 0208 232 5479.

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Four Festive Christmas Business Top Tips

02 December 2016

There’s not long to go until Christmas, and if you’re a business owner, you’ll probably have already seen some festive shopping changes. Many businesses do their best business in the run up to Christmas. With that in mind, we’ve put together our four top tips on how to make the most of the Christmas period and maximise your own business’s success.

Let us know what you thought of our Christmas tips over on Facebook or Twitter, and if you liked this article, don’t forget to share it!

  1. Run special Christmas promotions

In the past, January was the time when the sales came out. Now, it’s never too early to start putting out promotional offers! Customers love to see offers with a festive twist, so be creative. You don’t necessarily need to slash your prices – it could be as simple as throwing in a free Santa toy with every product or service purchased, or offering a mince pie and a hot drink to every business visitor.

  1. Make sure you’re prepared

There is such a thing as being too busy! If you’re expecting a lot of business this Christmas, make sure you have the staff levels to cover the demand. Staff often like to book holiday during the Christmas period, so make sure you’ve taken this into account in your plans.

  1. Get your business looking its best

Christmas is a time when your business will be seen by a lot of existing and new customers, so make sure it’s looking great. Is your branding the way you want it to look? Is your business address doing you any favours? If you’d like to change your business address to a prestigious London address, you can use our business address service. Find out more about our business address service here:


  1. Be a social media star

This Christmas, make sure you use social media to its full potential. Decorate your page with festive trimmings to show customers you are up to date and don’t forget to post all of your best Christmas offers. You could also take advantage of the precise targeting of Facebook adverts to advertise your Christmas promotions and introduce some new customers to your business. Facebook ads allow you to target customers within a specific mile radius from your location, so you won’t be paying to reach people who aren’t likely to visit your business.

Never used Facebook ads before? Facebook offer a lot of step by step help on how to create adverts on their site.

Are you thinking about forming a company over Christmas or in the New Year?

We’re here to help make sure your business succeeds! At eformations, we offer a wide range of business services designed to make forming a company and running a company, easy, hassle free and affordable. To find out more about our company formation service, and other business services, visit our website: alternatively, give us a call on 020 8232 5479 for a friendly chat.

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The First Year In Business: How Successful Startups Made It Through

07 October 2016

Starting a business is a big risk, but often one that is worth taking. A lot of the time, start-up owners are on the line financially and sometimes even mentally during their first year of business. That first year is critical in deciding whether your business will be a success or a failure. While no one possesses a magic formula that can tell you for sure if your business will be a hit or a miss, these tips will help you to make that first year as good as it can be and line your business up for its best chance at success!

Keep on trying

When you read about businesses succeeding or failing, you’d be forgiven for thinking that there are only two options – magical unicorn businesses that are instant runaway successes and disastrous failures – businesses that have always lacked potential and are doomed from the start. The truth is that most startup businesses usually fall somewhere in-between these two extremes.

In order to influence your business in the right direction, perspiration and perseverance is required in order to make your inspiration pay off. It’s also important to try and maintain a positive outlook despite the challenges that your business will inevitably face. If you can see past these challenges to the future of your business, then you’re well on your way to succeeding.

Work together

Time is a commodity during the first year of a start-up and business owners are often immersed in the business, but it can be good to take some time to talk to colleagues, friends and other advisors. Collaborating with these people is a great way to gain feedback, insight and even new ideas that could help your business.

Not every conversation will be of value to your business, but in general most will be positive and you’ll also be building yourself a support network that will be useful in years to come.


Enjoy the journey

This is an important one! There are a lot of risks involved with starting a business and some challenges can seem insurmountable and create a lot of stress. However, the opportunity to pursue something you truly believe in, to see it grow and to be your own boss is considered by most to be excellent compensation for the initial tough times after forming your company.

Plan for the future!

Planning for year two is something that is important to do. Setting long term goals, such as having five year plans, is also recommended by many leading entrepreneurs. This will also help you to see past any challenges that appear during year one and aid you in finding a way through to business success. It’s also great to set goals so that you know exactly what each task you do is contributing to!

Are you ready to begin your business journey to success?

From forming your company with our online company formation service, to business accounting and much more, we’re here to help your business on its journey to success. Find out more about the services we offer on our website: Or alternatively, give us a call for a friendly chat on: 0208 232 5479.

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Secrets of Success: The One Question Your Business Must Be Able To Answer

26 August 2016

It’s no secret that starting a successful business is a challenge. Half of all UK start-ups fold within their first five years. But don’t fret, it gets more optimistic from here on!

Businesses fold for a number of reasons. A business might experience cash flow problems, a change in the market, or lose out to their competitors – these are all looming spectres that haunt the majority of businesses at some point during their existence. However, many new businesses are at risk from something far simpler, and it’s something that can be easily solved.

The importance of long-term vision

Getting caught up in everyday tasks is a common problem that stops many entrepreneurs from focusing on the long-term goals of their business. Founder of Amazon, Jeff Bezos, works to a seven year plan with Amazon. He believes that seven years of forward planning gives a business a lot more scope for engaging in endeavours that otherwise wouldn’t be pursued if a business was only forward planning for three years.

Having long-term vision doesn’t mean you need to be as forward thinking and visionary as entrepreneurs such as Jeff Bezos and Henry Ford, but a clear and exciting vision for your business is definitely the pathway to success.


In five years’ time, where do you want your business to be?

It’s a simple question, but one that a lot of start-ups may not have considered. The answer to this question is important for two reasons. The first is for you and your business. When you’ve thought through the answer to this question, you should start to get an idea of the path that needs to be taken in order to reach where your vision has placed your business in five years’ time. You may find that you need to make some changes right now in order to stay on track and that forward thinking has saved you from working day to day, without thinking about where your business is really heading.

The second reason the answer to this question is important is that investors will want to know your company’s vision. They’ll want to know ‘where is your business going?’ and ‘what is its potential?’ If you’ve thought ahead five years, you should be able to give them a great answer.

Take the next step

The next step is to break down your five year goal. You will need to work out what you have to do in order to achieve it year by year. After you’ve done that, plan what needs to be done in the next twelve months in order for you to hit your one year target.

When that’s done, start working on it right away and transform your start-up into the business success story it deserves to be.

Thinking about forming a company?

If you’ve been inspired to start a business, forming a company is one of the first steps along the way to success. At eformations, we offer an online company formation service that will enable you to

form your company in just a few hours. You can find out more about our online company formation service here! Alternatively, why not visit our website to find out about our other business services, or give us a call for a friendly chat on 0208 232 5479?

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Why Brexit Is Good For Business

11 July 2016

There’s been a lot of doom and gloom around the result of the referendum, mostly due to the devaluation of the pound, but is Brexit really bad for business? Here are six silver linings to Brexit that may benefit your business.


1. Property

With uncertainty about sterling, the prices of UK property may fall in the future. This is good news for property entrepreneurs and businesses who are looking to purchase business premises.

2. It may be easier to get a loan for your business

The Bank of England are easing lending rules to stimulate the economy. As well as there being an extra £150 billion available in loans, analysts believe that the Bank of England may cut their interest rates soon to make loans an even more attractive prospect.

3. Businesses in the tourism industry will benefit

With the value of sterling down, the UK may become a more attractive holiday destination to foreign visitors. Foreign destinations are also comparably more expensive, so British holidaymakers may decide to holiday at home.

4. Exporters will benefit

Businesses who rely on imports will be feeling the crunch after the devaluation of sterling. However, businesses that export will be looking at Brexit as an excellent business opportunity. Many exporters are locking in forward contracts at the current rates in order to get the best deal.

5. New talent

While critics believe that businesses who largely hire talent from the EU will see a detrimental effect on their staffing due to Brexit, there is an alternative view that suggests Brexit may improve the workforce.

After Brexit, it is likely that the UK will allow more migrants from countries such as China, India, Australia, and the US, to move to the UK. Businesses may be able to recruit skilled workers from these countries. There is also the possibility that a points entry system will be established – much like Australia’s. This in turn may mean higher quality candidates coming into the UK looking for work.

6. Less red tape

Most businesses, from the micro to huge corporations, have experienced frustration at some point due to EU regulations. Brexit should give the UK full control over how business is run in Britain, which should help British businesses to thrive. After Brexit, the red tape could be removed very quickly and businesses may see benefits almost immediately.

A good time to start a new business?

In times of change, there are always opportunities for entrepreneurs and new businesses. If you’re thinking about forming a company, this may be the perfect time to do it. Take action today and use our online company formation service to form your company in just a few hours. You can find out more about our online company formation service here.

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How Top Businesses Make Their Meetings More Productive

07 July 2016

Holding a productive business meeting can be a challenge. The first thing to consider is whether or not your business meeting is absolutely essential. If the same objective could be accomplished by sending a few emails around, don’t hold the meeting. Meetings take time to plan and organise and don’t forget you’ll be paying staff for time spent in the meeting, so make your meetings count!

Here are some of the secrets that successful businesses use to maximise their meeting productivity:

Be prepared

First, consider what it is that you want the meeting to achieve. Every other step should be structured around this. Possible goals could be sharing information with a group, or gathering opinions.

Once you know what you want the meeting to achieve, create an agenda and share it with staff and colleagues before the meeting. This helps people to prepare for your meeting and means that the meeting has structure and is more likely to remain on topic and on schedule.

Making sure that everything is done by the book should be your primary goal in both meetings and business in general. Make the first step today by forming your company using our company formation service. It’s stress and hassle free and you’ll be one step closer to achieving your business dreams. Find out more about our online company formation service here.

Control more outspoken individuals

While there is nothing wrong with people voicing their opinion, some people are more vocal than others. Devise a way of allowing everyone to share their opinions without overbearing individuals covering the quieter voices. Show your colleagues that everyone’s opinion is valued.

Keep to a timed schedule

Set a meeting start and finish time and stick to it. If you start late, you’re putting out the message that it’s okay to be late and people in your business who were on time will be frustrated. Ending on time is also important. Nobody likes meetings that drag on and the people you’re meeting with may have other commitments and business matters that they have to dash off for. Keeping to a schedule also shows that you’re reliable and well organised.

Offer refreshments

You’ll be amazed by the positive effect that offering food and drink has on meeting productivity. As well as being an act of kindness, offering tea, coffee, cold drinks and even cake, biscuits, or other snacks, makes people feel welcome and boosts motivation at your meeting.


Are you trying to make your business outstanding?

We’re here to help your business on its way to success. From useful business advice articles on our blog, to an online company formation service and much more, we’re ready to assist you with all of your business needs. To find out more about our company formation service and any of our other business services, please visit our website. Alternatively, we’re always happy to have a friendly chat! Give us a call on 0208 232 5479.

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How To Attract Big Talent To Your Business

02 May 2016

Talented employees are difficult to find, especially when you’re a small business competiting with big name brands and businesses with huge budgets. It is essential that your business gets the right talent in order to advance, but how can you attract world-class employees to your small business?

Search for talent using untraditional methods

You don’t need to hire a recruiter to find the best talent for your business. Posting on job sites also often yields poor results, as these sites are overpopulated by big businesses. So where should you be looking for your next star employee?

One of the best untapped sources may be right under your nose. Your current employees may know other people working in the same industry and could have some excellent suggestions. You can incentivise this by offering bonuses for successful referals by your employees.

Another excellent way to bypass other companies also hunting down talent is to promote open job positions on social media. Facebook ads can be highly targetted to a very narrow audience. This makes it far more likely that your ideal candidate will see your ad – and without your business needing to spend megabucks!


Small business, big perks!

When promoting your business, be sure to focus on the benefits of being a part of a smaller company. Small businesses offer more flexibility and greater employee visibility in the company. There are far more opportunities for employees to be leaders and contribute directly to the success of the company, as opposed to being confined to a department in a faceless corporation.

Promote within your business

Before going public with any position, look within your company first. The chances are that a few of your employees will jump at the opportunity to move up in the company. Internal promotion boosts moral and also means you don’t have to train a brand new employee to fit in with your brand values. Filling the more junior position that the employee has been promoted from will be far easier.

Tap the local market

Looking locally for your new talent is an excellent idea. The daily commute is often what employees hate most about their jobs and by offering local employment that cuts the commute, you may be surprised by the calibre of talent you can attract.

When looking for local talent, it’s a great idea to make your business as visible as possible. Participate in local business events by attending, sponsoring and spearking, and join the local chamber of commerce. Make sure that you’re enthusiastic when meeting other local business people and let everyone know that you’re looking for new talent.

Is your business looking its best?

If you’re on the hunt for the perfect employee, it’s a great idea to make sure your business looks as professional as possible.We recommend our London business address service that will add prestige to your company. A London business address looks excellent on business cards and will help your business make the right first impression with potential talent. Our business address service works especially well for businesses who don’t rent business premises, as it gives a professional appearance. To find out more about our online business address service and other business services, visit our website. Alternatively, give us a call for a friendly chat on 0208 232 5479.

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5 Things You Should Do When Pitching Your Start-Up To Big Name Investors

20 April 2016

Pitching your business idea or start-up to investors can be a bit intimidating – especially when you’re aiming high. Our five things you should do when pitching your start-up to investors will help you to sell your idea effectively and walk away with the investment your business needs.

  1. YOU are just as important as your idea

Investors aren’t only going to be judging your business idea; they’re also going to be judging your capability of making it happen. It’s possible that you may be asked questions about past business experience, but don’t worry if this is your first venture! Instead, think up examples of past situations that have taught you valuable lessons that will apply to your business. One idea could be a story about a time where you failed at something and what it taught you.  

  1. Let your business tell the story

It’s a great idea to let your product or service do the talking. If possible get a prototype made, or make a video of your service being performed. This will do wonders for your pitch!

Another way to impress is to make sure you are presenting a professional image. Using a prestigious London address on business cards is a great way of implying that your business is to be taken seriously. If you’re interested in changing your business address, we offer a London business address service. Find out more here!


  1. Explain your idea in one sentence

This is a classic tip for a reason! Before you approach any big investors, test your idea out by explaining it, using one sentence, to your friends and family. If they understand it and say ‘That’s a good idea’, you can be sure that investors will be on the same page too.

  1. Clue up on tax

Sophisticated investors and individuals with a high net worth are always eager to take advantage of the government’s tax incentives for investing. To make this possible for your future investors, you need to carefully consider how you set up your company.

Do some research and work out how to make your business compliant and you’ll attract bigger and better investors. A good place to start is by finding out more about Enterprise Investment Scheme and Seed Enterprise Investment Scheme companies and how you can become one too!

  1. Keep on networking!

In business, who you know is a huge factor in your success. Make sure you stay in contact with everyone you meet when you network, as you never know who you might have the perfect idea for at a later date.

Make sure you take every opportunity to network. If you happen to see a potential investor while out and about, take advantage of the situation and go and meet them. Unless they ask for your idea, it’s probably not a good idea to pitch them right there and then. Instead, use an occasion like this to start building a relationship by perhaps asking if you could set up a meeting, or give them a call at a later date. This tactic should also build intrigue as you’re keeping your cards close to your chest for the time being!

Are you ready to look for investors?

We’re here to help you get your business ready for potential investors! From an online company formation service, to a London business address service, we’re here to make sure your business is as professional as you are. Find out more on our website or alternatively, give us a call for a friendly chat on 0208 232 5479.






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4 Reasons Why You Don’t Need a Brilliant Idea to Start a Business

14 March 2016

Entrepreneurs are often seen as ideas people. They pluck their inspiration from the world around them and come up with brilliant, game changing concepts that catapult them to success and net them millions, or even billions of pounds in profit. But what if you don’t have a burning idea that will change the world? Does that mean that you can’t be an entrepreneur or start a business?

It doesn’t mean that at all! Here are four reasons why you don’t need a brilliant idea to start a business.

  1. Starting with the perfect idea is rare

Most of the big businesses successes you hear about didn’t hit the ground running with the perfect idea. They probably had an idea that they then tweaked until it turned into the idea we know and love today. PayPal started out as a money transfer service to another set up, Confinity. It wasn’t until later that PayPal became the hugely successful company it is right now. Don’t be afraid to start with what you have. Just be sure to react and make changes as you find out what works and what doesn’t.


  1. Inspiration is already out there

A lot of serial entrepreneurs take their inspiration from the daily paper, and you can too! Flicking through the pages and making a note of the headlines is a great way of identifying trends that you can then cash in on. Is a shortage of plumbers mentioned? You can be the one to set up a plumbing training course!

  1. Don’t worry about the idea, it’s all in the execution

A lot of people have great business ideas but they are doomed to remain as ideas for ever. The most important step towards becoming a business success is starting the business and working as hard as you possibly can to make it happen. Don’t just dream about it, do it!

  1. Take an idea and do it better

If your perfect business idea is already taken, that’s okay! If there’s a business concept that you admire but think could be done much better, why shouldn’t you be the one to make those improvements? This is another excellent way of starting a business without a brilliant idea. If you’re modelling yourself on an already fairly successful business, you can also be assured that there is a demand for the product or service you’re going to offer.

Have you been inspired to start a business?

Why not form your company online today with our online company formation service? You can find out more and form your company right away, here:

We’re here to help

At eformations, we’re here to help your business succeed. From a stress-free online company formation service, to business accounting and more, we’re here to assist you and your company. Visit our website to find out more about how we can help you: Alternatively, why not give us a call for a friendly chat on 020 8232 5479.

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4 Things You Should Ask For Help With When You Start A Business

25 November 2015

Starting a business shouldn’t be a lonely process. You may be the mastermind behind your idea, but when it comes to making it happen, it’s always good to seek help with areas you’re not familiar with. Not sure what you should ask for help with, or how to do it? We’ve made a list of four things you should ask for help with when starting a business.

  1. Testing your idea

Lots of people are unwilling to talk about their business idea for a couple of different reasons. Some people are unwilling to open themselves up to other people and risk their idea potentially being ridiculed. Others are afraid that someone will steal their idea if they talk about it.

The truth is, sharing your idea is an excellent way to gain feedback and someone may say something that inspires you to think of an angle you’d never have considered on your own. As far as stealing your idea goes, you are the ingredient that makes your idea unique and no one can replicate that. Also, people are probably far too busy with their own ideas to consider taking yours.


  1. Not giving up

How can you ask for help with not giving up on your idea? This has its similarities with our last tip. By sharing your idea and getting your friends and family onside, you’ll create a support group that will help you to see your idea through. Sharing your plans means you’ve got a helpful bit of pressure to make it happen.

  1. Forming a company

There can be a lot of paperwork to navigate when forming a company. The time and hassle of getting to grips with all of the technicalities can be avoided by forming your company with an online company formation service. It’s really simple to do, and your company will be formed in 3-5 working hours. You can find out more about our online company formation service here.

  1. Marketing your company

Marketing is something that many business owners take on themselves, thinking it’s an area they can save money on. Unfortunately, these business owners will soon discover that even marketing basics, such as setting up social media accounts, take up a lot of hours that could be spent working on the business. Another good reason for asking for help with marketing is that experienced marketers can achieve results you might not be able to get on your own. Marketing could make your business a success, or a failure, depending on how well it has been done.

A good tip is to shop around for a marketing company. Ask other local businesses who they’d recommend and read any reviews about the company. This should help you to stay safe and spend your money on something that will give you a great return on investment.

Need help starting your business?

We care about your business and are here to help you succeed. At eformations, we offer a wide range of business services, from an online company formation service, to a London business address service, and much more! To find out more about how we can help you, visit our website give us a call for friendly chat on 020 8232 5479.


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