How to Choose the Best Name for your Business

Choosing the name of your business is one of the most important things that you will have to decide. It is also one of the first decisions that you will have to make. This isn’t something that you should decide on a whim; it requires a lot of thought as the right choice could make you the talk of the town however, the wrong one could make you a lead you to the road of obscurity.

There is no specific science on how to choose the correct business name for your business however there are guidelines that you should pay attention to. Business names can be abstract or informative and some can even be made-up words. As company registration specialists, we have a wealth of knowledge when it comes to business names therefore we’re going to reveal just how you can decide on the best name for your business.

What Should a Name Say?

When deciding upon your business name you need to start by deciding exactly what you want your name to communicate. You name should enforce key elements of your business and your mission statement. Business names should be concise, to the point and above all memorable.

What to Avoid:

  • Long-winded, in-depth business names
  • Strings of numbers or initials – these are hard to remember
  • Geographical names – these can hinder you if you wish to expand.
  • Being too generic – You are a unique business your name should reflect this.

The best business names are meaningful, suggestive and broad. Combining two real words together can create a wholly new word and yet still reveal what your business is about. Don’t be afraid of being creative but remember to stick to the point.

Top Tips:

  • Think about the consumers you are trying to attract not just what appeals to you.
  • Think about your mission statement and what you want to achieve.
  • Do not add the word ‘limited’ to your name unless you are actually a limited company.
  • Don’t choose confusing names you will alienate potential customers.

If you come up with a few options ensure that you trial your name before making the final decision. The extra time you spend deciding upon a name for your business will save you money and time in the future should you desire to change it. It is important that you check whether the name that you choose is actually available and then you need to register it. Here at eformations we provide a vast variety of company formation services that you can take advantage of. If you require any further information in regards to any of our services do not hesitate to contact our professional, friendly and helpful team on 0208 232 5479.

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