8 Ways To Tell If Your Business Name Is A Winner

You’ve done your research on how to choose a company name https://blog.eformations.co.uk/2014/08/how-to-choose-a-company-name/ and it’s passed all the tests, but how do you know if your chosen business name is a winner? You want to choose a name that represents your company well and that people will remember. You want a name you can be proud of for years to come. With these things in mind, we’ve created a shortlist of 8 ways you can tell if your chosen business name is the best one for your business.

  1. Can you say it easily?

If your company name isn’t easy to pronounce, people will find it hard to pass on and remember. If it’s awkward for you to say, you’ll soon tire of having to answer the phones with it several times a day.


  1. Is it overly witty or punny?

Having a clever business name is fine. However, not everyone shares your brilliant sense of humour. Be sure to test the name and remember that you’ll be stuck with a jokey name for the long haul.


  1. Is it weird?

Your name shouldn’t be impossible to spell. Breaking a few spelling rules might be okay as long as you believe customers will be able to find you when they search for you online.


  1. Is it a new word?

Making a new word can be great for your brand, but make sure you find out if your new word translates well into other languages. You don’t want to pick a cool sounding name only to discover it means something obscene in German.


  1. Can you own the .com or .co.uk?

A dot com address is a must for any serious business. The dot com will always be respected and you should make sure your business name’s dot com address is still available, or can be purchased for a reasonable sum. Failing that, another country specific top level domain name, such as .co.uk, can be equally good.


  1. Is your name sticky?

This one is harder to put your finger on. Your names needs to be different and stand out while also engaging people. People should like it!


  1. Is it unique?

Use a business name checker to check your name. You can check your business name here: https://blog.eformations.co.uk/ It’s also advisable to run some online searches to see if your name is already taken by a competitor or another big brand.


  1. Is it too limiting?

You’re planning to be in business for the foreseeable future and hopefully you’ll also be looking to expand your business. If your name refers to a service or location, or uses your own name, will that still work in the future? Always think big.

Have you found your perfect company name?

If you think you’ve got the perfect name for your business, the next step is to register your limited company. We provide an easy to use, stress-free online company formation service. To find the right company formation package for your business, please visit our website https://blog.eformations.co.uk/. Alternatively, you can call us on 020 8232 5479 for a friendly chat.


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