Four Amazing Autumn Marketing Tips For A Successful Season

20 October 2015

Autumn is a great time of year for your business to try out some new marketing techniques. Experimenting with new ideas during this season is a good way to discover what works well for your business before the Christmas rush arrives. Here are four of our favourite autumn marketing tips to help your business have a successful season:

  1. Offer seasonal deals

If you can think of a way to do it for your business, offer seasonal deals to entice customers. Even if the products or services you sell don’t appear to lend themselves to autumn marketing, a little thinking outside the box will get you a long way! For example, why not create a package and give it a name like ‘the autumn amazer deal’? Be creative!


  1. Tailor your social media to autumn visitors

Social media is where your customers will be looking to see if your business is current and active. By changing your colour scheme and profile picture and coming up with autumn themed posts, you’ll show customers your business is fresh and on the ball. Don’t forget to be a friendly business and invite your customers in out of the cold! Why not create a post letting customers know they’ll get a free hot drink if they pay a visit to your business?

  1. Give your business a rebrand

Autumn is also a great time to take a step back from your business and consider which areas could be improved upon. Is your logo, business name, or even your business location letting you down? Be brave and make some changes!

A change of business address could be a good place to begin. Why not change your business address to a prestigious London business address, which you can use as your mailing address and on your business stationary? It’s a great way to improve your business’s professional image. To find out more about our business address service, click here!

  1. Run some competitions

When the weather turns chilly, more people stay indoors, which means they’re more likely to be on the computer. This is a great time to launch an online competition that you can promote on your website and social media channels. Running a competition is brilliant for business exposure and you can use it as an excuse to be featured in the local media.

Competitions can also be used by your business to find out what customers think about you, and what they’d like to see from your business. Quiz customers about their favourite product from your business, or ask them what they wish you sold. Every answer will be an entry into the prize draw to win your prize. This is a painless way to conduct surveys that can really help inspire your future business!

Trying something new in your business?

At eformations, we’re here to help your business succeed. Whether you’re starting a new business and would like to form a company without the hassle, or are thinking of rebranding with our business address service, we offer multiple services to suit your business. Find out what we can do for your business today by visiting our website: Alternatively, why not give us a call for a friendly chat on 020 8232 5479.

5 Secrets To Launching A Successful Online Business

01 October 2015

The online world of ecommerce is where many businesses are making their money these days. Starting an online business is an excellent way to take advantage of the growth of online shopping and could be lucrative for your company. Before starting an online business, there are some key things to consider. We’ve put together five secrets to successfully launching an online business in order help you succeed in your new venture.

  1. Plan your business

Starting an online business is definitely less complex than starting a real world business and it can be done a lot faster. However, it is still essential to have created a proper business plan including a cashflow forecast, brand identity, and marketing plans, before the business is launched.


  1. Build your foundations

Setting up an online business shouldn’t be any different from setting up a standard business. It’s important to get all of the foundations in place. Forming a limited company is a great way to protect your personal finances and also helps customers perceive your business as official. You can form a company online today, using our online company formation service. Just click here! 

  1. Decide on DIY or agency

It can be tempting to try the DIY way of setting up an online business. It may work out cheaper and you’ll be completely in control. However, it’s also important to consider how time consuming it is and a more professional result is likely to be achieved if you opt for outsourcing this job.

Going with an agency will take the stress away from you and they’ll also be able to offer ongoing support and updates for your business.

  1. Start with a skeleton

One of the best things about starting an online business is that it’s possible to get set up and start selling almost instantly. While planning your business before starting to sell is essential, once that’s done you should try and get your products or services available for purchase as soon as possible, so that you can start making a profit.

  1. Set a launch date

Just like a normal business, doing a proper launch can work wonders. By setting a launch date you’ll be able to gear your marketing to building up interest, until your first products are available to sell online. Consider ways to make your launch memorable in the online world. Some businesses launch by running a webinar, which allows them to engage directly with all of their potential online customers.

Remember – in order to launch, your online business doesn’t have to have all of the bells and whistles installed. Just make it functional and professional looking!

We’re here to help your business succeed

At eformations, we’re ready to assist your business on its way to success. Our online company formation service is designed to make forming a company as simple and as hassle free as possible. To find out more about company formation and other business services we offer, please visit our website:, you can call us for a friendly chat on 020 8232 5479.