5 Things You Should Do When Pitching Your Start-Up To Big Name Investors

Pitching your business idea or start-up to investors can be a bit intimidating – especially when you’re aiming high. Our five things you should do when pitching your start-up to investors will help you to sell your idea effectively and walk away with the investment your business needs.

  1. YOU are just as important as your idea

Investors aren’t only going to be judging your business idea; they’re also going to be judging your capability of making it happen. It’s possible that you may be asked questions about past business experience, but don’t worry if this is your first venture! Instead, think up examples of past situations that have taught you valuable lessons that will apply to your business. One idea could be a story about a time where you failed at something and what it taught you.  

  1. Let your business tell the story

It’s a great idea to let your product or service do the talking. If possible get a prototype made, or make a video of your service being performed. This will do wonders for your pitch!

Another way to impress is to make sure you are presenting a professional image. Using a prestigious London address on business cards is a great way of implying that your business is to be taken seriously. If you’re interested in changing your business address, we offer a London business address service. Find out more here!


  1. Explain your idea in one sentence

This is a classic tip for a reason! Before you approach any big investors, test your idea out by explaining it, using one sentence, to your friends and family. If they understand it and say ‘That’s a good idea’, you can be sure that investors will be on the same page too.

  1. Clue up on tax

Sophisticated investors and individuals with a high net worth are always eager to take advantage of the government’s tax incentives for investing. To make this possible for your future investors, you need to carefully consider how you set up your company.

Do some research and work out how to make your business compliant and you’ll attract bigger and better investors. A good place to start is by finding out more about Enterprise Investment Scheme and Seed Enterprise Investment Scheme companies and how you can become one too!

  1. Keep on networking!

In business, who you know is a huge factor in your success. Make sure you stay in contact with everyone you meet when you network, as you never know who you might have the perfect idea for at a later date.

Make sure you take every opportunity to network. If you happen to see a potential investor while out and about, take advantage of the situation and go and meet them. Unless they ask for your idea, it’s probably not a good idea to pitch them right there and then. Instead, use an occasion like this to start building a relationship by perhaps asking if you could set up a meeting, or give them a call at a later date. This tactic should also build intrigue as you’re keeping your cards close to your chest for the time being!

Are you ready to look for investors?

We’re here to help you get your business ready for potential investors! From an online company formation service, to a London business address service, we’re here to make sure your business is as professional as you are. Find out more on our website or alternatively, give us a call for a friendly chat on 0208 232 5479.






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