Blog - business address

Four Amazing Autumn Marketing Tips For A Successful Season

20 October 2015

Autumn is a great time of year for your business to try out some new marketing techniques. Experimenting with new ideas during this season is a good way to discover what works well for your business before the Christmas rush arrives. Here are four of our favourite autumn marketing tips to help your business have a successful season:

  1. Offer seasonal deals

If you can think of a way to do it for your business, offer seasonal deals to entice customers. Even if the products or services you sell don’t appear to lend themselves to autumn marketing, a little thinking outside the box will get you a long way! For example, why not create a package and give it a name like ‘the autumn amazer deal’? Be creative!


  1. Tailor your social media to autumn visitors

Social media is where your customers will be looking to see if your business is current and active. By changing your colour scheme and profile picture and coming up with autumn themed posts, you’ll show customers your business is fresh and on the ball. Don’t forget to be a friendly business and invite your customers in out of the cold! Why not create a post letting customers know they’ll get a free hot drink if they pay a visit to your business?

  1. Give your business a rebrand

Autumn is also a great time to take a step back from your business and consider which areas could be improved upon. Is your logo, business name, or even your business location letting you down? Be brave and make some changes!

A change of business address could be a good place to begin. Why not change your business address to a prestigious London business address, which you can use as your mailing address and on your business stationary? It’s a great way to improve your business’s professional image. To find out more about our business address service, click here!

  1. Run some competitions

When the weather turns chilly, more people stay indoors, which means they’re more likely to be on the computer. This is a great time to launch an online competition that you can promote on your website and social media channels. Running a competition is brilliant for business exposure and you can use it as an excuse to be featured in the local media.

Competitions can also be used by your business to find out what customers think about you, and what they’d like to see from your business. Quiz customers about their favourite product from your business, or ask them what they wish you sold. Every answer will be an entry into the prize draw to win your prize. This is a painless way to conduct surveys that can really help inspire your future business!

Trying something new in your business?

At eformations, we’re here to help your business succeed. Whether you’re starting a new business and would like to form a company without the hassle, or are thinking of rebranding with our business address service, we offer multiple services to suit your business. Find out what we can do for your business today by visiting our website: Alternatively, why not give us a call for a friendly chat on 020 8232 5479.

4 Ways To Make Your Business Boom This Summer

30 July 2015

For some businesses, the summer season is the busiest time of year. However, many companies, especially B2B, will be bracing themselves for a drop in revenue as other businesses go on holiday and business staff take vacations too. Even if your business isn’t naturally geared to make a big splash in the summer months, you can do a lot to ramp up your revenue by taking action to gain future customers. Here are four tips to help make your business boom this summer:

  1. Take it to the streets

There are many outdoor events at this time of year and your business can benefit from them! Have a look at local festivals, fairs, and popup shop opportunities. Even if you don’t have any physical products to sell, this is a great way to become known in the community and to reach an entirely new potential client base. Spread the word!


  1. Be sociable

This follows on from the first tip. It is also important to be sociable in the digital world. Make sure your social media accounts and website are up to date, and if at all possible, display posts with a summer theme. Graphics and photos should be lighter and brighter to reflect the season. Use your company’s down time to engage with large conversations on social media and use relevant hashtags to build your audience.


  1. Take time to reflect and improve

If summer isn’t going to be a very busy time for your business, use the time to reflect on the year that’s gone by and consider what’s gone well and areas you could improve in. Some things to consider may include how your brand is seen by potential customers and how efficient and organised your business is.


If you don’t think your business location is doing your company any favours, why not use a business address service? We offer a business address service that will enable you to use a prestigious London address on your business stationary. This is a great way to gain respect.


Have you formed your company? If you’ve just started out in business, but haven’t had a chance to form your limited company yet, the summer is a great time to do it. Don’t put off this essential step! If you’re putting it off due to the complication and time it will take, we offer a company formation service that will form your business in 3-5 working hours. (INSERT LINK)


  1. Use summer themes to tempt customers

Many businesses take advantage of the warmer season with seasonal offers. Why not package some of your products or services in a bundle and market it as a ‘summer saver’ or something similar? You could also brand it with bright, sunny colours and promote it outside your premises to show you’re in the summer spirit! It’s good to have something new happening in your business.


Need help making your business boom this summer?

At eformations, we’re here to help your business succeed. Whether you need a first class company formation service or to make your business address more prestigious, we’re ready to assist. For information about these services and any other services we provide, please call us for a friendly chat on 020 8232 5479, or visit our website:



3 Business Pitching Sins And How To Avoid Them

24 June 2015

Gaining funding for a start-up, especially if you’re new to business, can be a very challenging task. There are many pitfalls that should be avoided when pitching potential investors. With this in mind, we’ve collected together 3 business pitching sins, made by many new business founders, and how you can avoid them.

Don’t forget to let us know what you thought of this business help article over on Facebook or Twitter!

  1. Being unprepared

Before you approach potential investors, being completely prepared should be number one on your to do list. Do your market research and have realistic financial forecasts and answers to questions such as: ‘how much will it cost to get a customer?’, ‘When will you turn a profit?’ and ‘what are your main competitors currently doing?’

Another great way to make an excellent first impression is to have already formed your company. This can show a level of commitment that will demonstrate to investors you are serious about your business. If you’re daunted by the prospect of forming a company, have a look at our online company formation service packages:

Get a good business address. When initially communicating with potential investors, having a London business address on communications can really help your future business look great. If this is something you believe may help your company, you can find more info on business address services here:


  1. Asking for more than you need

When starting a business, you may think that asking for more money than you need is better than having to struggle. However, having too much can cause the business to spend money on less essential areas and have a complacent approach. It’s better to start lean as it will keep you focused and you’ll also be able to raise the cash quicker.

It is also important to have a reasonable prediction of how much money you genuinely need to start the business. Work out all of the costs you can and make educated predictions for others. By outlining these costs in your pitch, you’ll also demonstrate to your investors that you’ve thought about it all.

  1. Making hard to keep promises

One of the biggest things that will put off investors is hearing phrases like ‘we are planning to’ and ‘we will do’. Pitching on a promise is a bad idea. More experienced entrepreneurs will simply state facts with a few personal interjections that support their case for investment. Don’t ask investors to bet on your future before you’ve taken any risk yourself.

Need help starting your business?

At eformations, we’re here to help your business get off to a great start. From a fantastic easy to use online company formation service, to a brilliant business address service and much more, we’re here to help you succeed. If you’d like to find out more about us, please visit our website: alternatively, we’re always happy to have a friendly chat with you to answer any questions you may have. Just give us a call on 020 8232 5479.